Case studies
All industries
Not set
Auto Parts
auto-parts
Construction
construction
Distribution
distribution
Financial Services
financial-services
Food and Beverage
food-and-beverage
Healthcare
healthcare
Insurance
insurance
Manufacturing
manufacturing
Other
other
Retail
retail
Software / Technology
software-technology
Wholesale
wholesale
"The fit with Sugar was brilliant. It is a world-class application."
Greg Dennick, head of aCloud operations
Access Group
"The digital transformation is a change for the sales team, who are used to using other processes. This requires continuous monitoring to prevent teams from being disconnected and to ensure that the transition to the digital solution provides the desired result."
Fernando Girón, Marketing Director
Arconvert
"They see this as a tool to grow their own business, and they want to use it to manage their other manufacturers."
Avi Bar, National sales manager
American Specialties
"I really liked that the Sugar rep listened and proposed a solution without trying to do a lot of upsells; it was a natural process. It took two weeks to get all the stuff signed and purchased and developing."
Peter Tew, senior product manager, Backcountry
Backcountry
“Before adopting the CRM, it was difficult to envision such close alignment between marketing and sales activities because there was no tool that allowed us to work hand in hand and fine-tune initiatives to achieve increasingly precise and shared goals. It is a real success."
VALENTINA A., Marketing Manager, Benincà Group
Benincà Group
"We love the way contacts and relationships are comprehensively linked."
Arielle Cruz, Business development manager, BIG
BIG
“Now that we're using Sugar, we can see every stage of the sales process, from lead gen and lead qualification, to growing and closing the deal.”
Stefano Radaelli, Digital Project Specialist, Boffi|DePadova SpA
Boffi|DePadova
"With Sugar, we have recreated expensive laboratory management systems with something that was custom-made for us for a fraction of the cost. Our platform not only has more functions than those we looked at, it is more powerful."
Wayne Channon, Cells4Life chairman
Cells4Life
“Much of our success with current customers is only possible because of the data we get from Sugar Predict. It’s become so ingrained in our daily work as account managers that not having it would be like a construction worker missing a hammer or screwdriver.”
– Gareth Roberts, Account Manager
Country Fare
"Now, we can look at real data and quantify what we mean. We can put it in terms of dollars, opportunities, and time."
Douglas S., VP of Sales
Creative Foam
“Sales can now see the specific details they need to successfully close a piece of business.”
ANNA C. VP, Sales & Marketing, Ex-Cell Kaiser
Ex-Cell Kaiser
“We have finally gained a helicopter view where we can see everything about a customer at a glance. As a result, our company’s goals are clearer, and we can build customer relationships, increase sales, and achieve commercial success.”
HOLGER O. Head of CRM Service, FAMO
FAMO
“That’s one of the things I really like about Sugar — it’s really easy to pull up relevant information. It’s not something that takes up your whole day. Information is fed to them in little, bite-sized pieces.”
— Beth F. EVP of FSIoffice
FSIoffice
“The introduction of Sugar has significantly improved the way both the marketing team and Grizzly’s sales network work. Today, no one spends time chasing salespeople to give or receive information — everything happens digitally. Leads are assigned with one click, visit reports are submitted with one click, and customer data updates are completed just as easily.”
Olga M. Marketing and Sales Director, Grizzly
Grizzly
"It is a great system to manage leads and conversions. It has a best-in-class mobile app with real-time access to customer data, so there are never any surprises for my team before they interact with customers."
Jason Maher, Vice President of Sales
Materion
“SugarAI provides us with an important helicopter view of the team, and it opened up our channels of communication to ensure we are visiting the right customers at the right time and making those important sales in a timely manner.”
Mat Komorowski, Parts Sales Director
Motus UK
“Sugar provides Niftylift with a 360-degree view of each client, as well as a way to automate quote creation within the platform. ”
Niftylift
All departments now get the same information, which allows us to solve customer issues quickly and avoid unnecessary back-and-forth.
Jörn Kempken, IT Business Applications Leader
Protection One
"It helps us reach out globally and establish a united sales methodology based on a common understanding of sales stages and the related tasks."
Fredrik Hugosson, Global CRM Manager, Roxtec
Roxtec
“Sugar is the ideal platform for connecting traditional sales with digital communication.”
Frank B., Head of Sales, Securiton
Securiton
“Sugar helps us better service our customers and sets us up for international expansion.”
PETER L. National Sales and Marketing Manager, Speedpanel
Speedpanel
“Sugar Predict is unlike anything we’ve used before, the software takes the hard work out of data analysis, turning large data sets into easy to understand results and next steps for managers and reps.”
Peter Baines, Information Manager at International Timber
Stark
“Using Sugar Sell, sales reps engage in customer conversations armed with insights on customers’ current and potential purchases – giving them an advantage in picking up additional business and increasing sales volume.”
Steve Jiran, VP of Parts Sales, Sun State International
Sun State International
"Sugar allowed us to not only increase the number of accounts we were keeping track of, but also to maximize the amount of opportunities we go through."
Trevor McSwain, Regional Sales Manager
Tetley
“Sugar empowers the sales team to work with precision instead of chasing every opportunity. Reps can filter data their way, identify what truly matters, and concentrate their efforts where they generate the greatest impact."
Hernán Hörl, Sales Manager, UNIRROL
UNIRROL
“We chose Sugar’s open software because it provides incredible ease of use for staff at every level of our organisation, enabling them to engage with customers and stakeholders effectively. Sugar offers a flexible, user-centric tool that supports our shift towards a customer centric strategy.”
KRIS S. Director, Community Care & Inclusion, Wesley Mission Queensland
Wesley Mission Queensland
We significantly improved cooperation between marketing and sales by optimizing the lead-to-order process.
Lars Ohlsson, Team Lead CRM and Pricing
Wieland Electric
