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"The fit with Sugar was brilliant. It is a world-class application."
Greg Dennick, head of aCloud operations
Access Group
"The digital transformation is a change for the sales team, who are used to using other processes. This requires continuous monitoring to prevent teams from being disconnected and to ensure that the transition to the digital solution provides the desired result."
Fernando Girón, Marketing Director
Arconvert
"They see this as a tool to grow their own business, and they want to use it to manage their other manufacturers."
Avi Bar, National sales manager
American Specialties
"I really liked that the Sugar rep listened and proposed a solution without trying to do a lot of upsells; it was a natural process. It took two weeks to get all the stuff signed and purchased and developing."
Peter Tew, senior product manager, Backcountry
Backcountry
"We love the way contacts and relationships are comprehensively linked."
Arielle Cruz, Business development manager, BIG
BIG
"With Sugar, we have recreated expensive laboratory management systems with something that was custom-made for us for a fraction of the cost. Our platform not only has more functions than those we looked at, it is more powerful."
Wayne Channon, Cells4Life chairman
Cells4Life
“Much of our success with current customers is only possible because of the data we get from sales-i. It’s become so ingrained in our daily work as account managers that not having it would be like a construction worker missing a hammer or screwdriver.”
– Gareth Roberts, Account Manager
Country Fare
"Now, we can look at real data and quantify what we mean. We can put it in terms of dollars, opportunities, and time."
Douglas S., VP of Sales
Creative Foam
“Sales can now see the specific details they need to successfully close a piece of business.”
ANNA C. VP, Sales & Marketing, Ex-Cell Kaiser
Ex-Cell Kaiser
“That’s one of the things I really like about Sugar — it’s really easy to pull up relevant information. It’s not something that takes up your whole day. Information is fed to them in little, bite-sized pieces.”
— Beth F. EVP of FSIoffice
FSIoffice
"It is a great system to manage leads and conversions. It has a best-in-class mobile app with real-time access to customer data, so there are never any surprises for my team before they interact with customers."
Jason Maher, Vice President of Sales
Materion
"It helps us reach out globally and establish a united sales methodology based on a common understanding of sales stages and the related tasks."
Fredrik Hugosson, Global CRM Manager, Roxtec
Roxtec
“Sugar is the ideal platform for connecting traditional sales with digital communication.”
Frank B., Head of Sales, Securiton
Securiton
“Sugar helps us better service our customers and sets us up for international expansion.”
PETER L. National Sales and Marketing Manager, Speedpanel
Speedpanel
"Sugar allowed us to not only increase the number of accounts we were keeping track of, but also to maximize the amount of opportunities we go through."
Trevor McSwain, Regional Sales Manager
Tetley
“We chose Sugar’s open software because it provides incredible ease of use for staff at every level of our organisation, enabling them to engage with customers and stakeholders effectively. Sugar offers a flexible, user-centric tool that supports our shift towards a customer centric strategy.”
KRIS S. Director, Community Care & Inclusion, Wesley Mission Queensland
Wesley Mission Queensland
























