Pricing and packaging
One Sugar. Every seller's unfair advantage.
Precision selling finds the revenue hiding in your accounts and points every seller to the next move. The more of Sugar you run, the more your data does the work.
Precision Selling
The seller's precision selling hub. Find and win the revenue hiding in the accounts you already own, with AI guidance built in.
Market
Keep customers close and prospects moving, turning steady engagement into pipeline sellers can close.
Serve
Catch risk early and earn loyalty in every interaction, so won accounts keep paying off.
Trusted by 4000+ companies that keep the world running
We live in Sugar. So I’m in there every single day, all the management team are. It’s our one source of truth. We get all our figures, all our forecasts, all our reports… We monitor all our reps’ KPIs in there.
Alice Blade
Sales operations and renewals manager
Sugar FAQs
How is SugarAI different from other CRMs, like Salesforce and HubSpot?
The real difference isn't feature checklists — it's what the CRM is for. Salesforce and HubSpot store what already happened. SugarAI is built for precision selling. It connects your ERP and CRM data and guides every seller to the next best move inside the accounts they already own, with less cost and complexity, extensive no-/low-code customization, and up to 32% lower total cost of ownership than Salesforce (Nucleus Research) for similar functionality.
What is it like to do business with SugarAI compared to other vendors?
When SoftwareReviews surveyed more than 1,000 CRM users about how they felt about their CRM provider, SugarAI stood out in a few key areas. Compared to Salesforce and HubSpot, SugarAI was found to be more efficient and effective in terms of service, more generous and altruistic with contracts, and over delivered instead of over promised – while achieving similar scores for product performance, productivity and reliability.
SugarAI is not only designed to meet your sales, service and marketing automation needs, we’re dedicated to making sure you succeed.
How does SugarAI integrate with other systems?
SugarAI integrates with a wide range of systems and tools, both natively as connectors and through third-party add-ons in our marketplace. Our solutions integrate seamlessly with new and legacy technology to remove data siloes and merge front-and back-office systems, such as ERP systems. This allows you to surface insights that help you grow revenue faster. In addition, SugarAI supports REST APIs and SOAP APIs to help you integrate with any existing tool or system.
What types of businesses is SugarAI best suited for?
SugarAI is a good fit for mid- to large-size organizations that need sales, revenue intelligence marketing and service automation that matches their specific workflows. We are particularly strong for companies that have sophisticated account management requirements – those companies that rely on repeat sales from their existing customer base. We provide industry-specific solutions for manufacturing, wholesale distribution, software and high tech, business services, financial services, and many more. If your business relies on an ERP system, our CRM can integrate with it and deliver AI insights that help you stay competitive, like finding out which customers haven’t purchased recently, or who is buying one product but not another.
Which tier of Sugar Sell is right for me?
We don’t want to sell you features you don’t need. Instead of trying to calculate the costs of our CRM on your own, get in touch with us and we’ll put together a package based on your requirements. Let us know the size of your company, the number of licenses you might need, the products you’re interested in, and the length of the contract you would like to commit to, and we’ll put together an offer just for you.
What support and onboarding services are included with SugarAI?
Sugar offers a wide range of support options, from online-only to full 24/7 global response, depending on the Sugar solution you choose and your business needs. We offer comprehensive migration, onboarding and adoption programs to maximize your investment, as well as professional services and one-time support for strategic projects. Our team will work with you to find a services solution that fits your timeline and budget. Work with us directly or choose one of our trusted partners.
Can I customize SugarAI to fit my specific business needs?
Yes, SugarAI is highly customizable, without requiring extensive coding, making it a more affordable option compared to other CRMs. Whether you require specific features, workflows, or integrations, our platform offers extensive no-code configuration capabilities, both directly in the platform or through professional service engagements. Many configuration options are available to you free of charge. Tell us about your requirements, and we’ll show you a demo based on your needs.
What is the typical implementation timeline for SugarAI?
The implementation timeline varies depending on the complexity of your project, spanning from a couple of weeks to a few months. Typically, we see deployment times that are significantly faster than Salesforce, which can require extensive coding and technical support. In addition, unlike other CRMs, you have the option to work directly with the Sugar team or implement through a partner.
What results can I expect from using SugarAI?
When it comes to CRM costs, Nucleus Research found that compared to Salesforce, SugarAI users can lower their total cost of ownership by up to 32%, while using similar functionality. But the real benefit to your business comes through increased revenue through streamlined sales and enhanced insights. Manufacturer Tetley Harris increased their pipeline 1100% with SugarAI, while Creative Foam exceeded its annual sales goal by 44% after implementing our CRM. See the results of other companies in our case studies.
What AI features does SugarAI offer?
Sugar provides AI features for predictive, generative and sentiment analysis. Features include content creation, summarization, meeting sentiment analysis and predictive lead scoring, with additional features coming out every quarter. Learn how SugarAI’s AI features can help you boost productivity and surface key business insights.
How does SugarAI keep my data secure?
Sugar partners with AWS for storage and hosting across several globally distributed locations. We use robust security measures to protect your data, including data encryption in transit and at rest, regular security audits, compliance with industry standards like ISO 27001 and SOC2 Type 2, GDPR and customization options to meet specific industry regulation requirements. Data that is hosted in an AWS region never leaves that region. Learn more about SugarAI’s security.
