Boffi|DePadova
Italian manufacturer brings clarity and focus to sales operations with SugarAI
The Sugar effect
Analyzed
market demand
Visualized
end-to-end sales process
Identified
critical issues
Boffi|DePadova is an Italian manufacturer and retailer of quality kitchens, components, bathrooms and furnishing accessories. It operates internationally with a network of flagship stores in major cities around the world.
The Challenge
Lack of structure to the entire lead generation and lead management process created a fragmented sales view, prevented an accurate measure store performance, and limited their ability to grow in a targeted manner.
The Solution
SugarAI provides Boffi with a clear, simple, shared view of all stages of the sales process. Real-time data reveals what’s happening in each store, which channels work best, and what reps and managers can do to progress deals and focus on the most promising opportunities.
“Now that we're using Sugar, we can see every stage of the sales process, from lead gen and lead qualification, to growing and closing the deal.”
Stefano Radaelli, Digital Project Specialist, Boffi|DePadova SpA
Italian manufacturer brings clarity and focus to sales operations with SugarAI
For Boffi, the initial phase of every customer relationship – whether a first showroom visit, email enquiry, web form, or a lead from an event – was never systematically tracked. Sales had no clear data on how many people visited showrooms, how many became genuine leads, and how many were converted to customers.
Managing contacts and conducting follow-up activities were often handled using unshared Excel files. The lack of structure created a fragmented view of sales and limited insights into sales opportunities.
To solve their technology and business challenges, Boffi|DePadova chose technology partner Impresoft Engage. “With Impresoft Engage, we found a reliable and highly responsive partner, made up of people rather than just processes. The project team was direct, practical, and focused on finding the best solutions,” says Stefano Radaelli, Digital Project Specialist, Boffi|DePadova SpA
SugarAI has become a vital, centralized tool for Boffi|DePadova. "Now that we're using Sugar, we can see every stage of the sales process, from lead gen and lead qualification, to growing and closing the deal," explains Radaelli.
The powerful CRM hub provides a 360-degree view of relationships, and improves collaboration across the organization.
Intuitive dashboards provide immediate access to real-time data, helping sales monitor how customer relationships begin and evolve. They see what’s happening in various stores, which channels work best, and understand when to intervene and allocate resources more effectively.
Better data also means better support for teams, helping identify critical issues and develop more targeted, customer-focused sales strategies. They can also analyze and manage market demand for various products, which is increasingly becoming more personalized and complex.
Sugar now adds value to daily work routines:
With just a few clicks, sales management track active opportunities, how they are progressing, and where there is room for improvement.
Area managers compare performance of different stores and take definitive action to provide support where needed.
Store managing directors monitor team performance, better understand the status of customer relationships, and where follow up can be strengthened.
Business developers and project managers organize lead details more precisely, tracking relationship milestones and conversion rates, and can focus on the most promising opportunities.
