Geosynthetics
Manufacturer Geosynthetics reduced their quote turnover time to 14 days
The Sugar effect
CRM & ERP
integrated
Reduction
in quote turnaround time
Faster
reaction to the market
Geosynthetics is the UK’s largest independent supplier of construction products. They have a team of engineers who work with customers on-site to develop solutions focused on sustainability and cost savings.
The challenge
In late 2024, Geosynthetics were using aCloud CRM by Access and Access’ ERP system, Access Dimensions. Although both systems were from the same provider, they were disconnected, and the team found them restrictive and lacking transparency.
The team were looking for a CRM that would integrate with their ERP to give them full visibility, rather than playing a guessing game. The goal was to streamline processes and eliminate manual work, such as manual quote creation.
The solution
Geosynthetics found SugarAI through partner enable.services and decided it was the right option due to its flexibility and integration capabilities. This meant that not only did the systems have features they needed, they could customise it to suit the complexity and uniqueness of their operations.
This includes live dashboards that update every 10 minutes for quick visibility for management, faster quote creation, and syncing data between their CRM and ERP to enable more reporting options.
"We’ve reduced our quote turnaround times down to 14 days by integrating our CRM and ERP.”
Mary-Jane Warwick, Senior Management Assistant, Geosynthetic
The benefit of integrating CRM and ERP
When Geosynthetics first came to enable.services, they had got so used to hearing “no” that “Yes, your CRM can do that” came as a surprise.
They’d spent so long dealing with a CRM and ERP that didn’t talk (despite coming from the same vendor) that the idea of them being able to integrate felt far-fetched.
By shifting to SugarAI for CRM and Netsuite for ERP, Geosynthetics were able to integrate the two, which not only meant they could access important data from either, they could also reap the benefits of what happens when you put the two together.
They were finally able to track conversion rates, allowing them to see which of their efforts led to sales and which didn’t. Not only that, but it has reduced quote turnaround times to just 14 days.
And because they now have visibility into what’s really happening in the market with dashboards that refresh every 10 minutes, management can see what’s happening without constantly having to ask for updates.
Sugar partner
enable.services
enable.services is an Elite SugarAI partner delivering full-service SugarAI implementations across the UK and Northern Europe. With over 21 years of SugarAI experience, enable.services supports organizations of all sizes, helping them build scalable, high-performing CRM platforms that serve as a single source of truth for sales, marketing, and service teams.
As one of the few Sugar partners offering a complete range of services entirely in-house, enable.services provides implementation, development, integrations, hosting, training, and support without outsourcing or reliance on third-party data centers. Their team works closely with customers to scope requirements, configure systems, migrate data, and tailor SugarAI to match real-world workflows and long-term business goals.
From secure UK-based hosting and bespoke development to a highly rated helpdesk and expert training services, enable.services is known for reliability, deep SugarAI expertise, and long-standing customer relationships across multiple industries.
