Guide

How Does Your Credit Union Stack Up in 2026?

Membership has stalled at a lot of established credit unions, and the cost of serving members keeps climbing. On top of that, delinquencies and charge-offs are at their highest point in more than a decade. The credit unions doing well right now are better at two things: holding onto the members they already have, and reaching new ones with outreach that's actually targeted. This scorecard rates your institution across five areas of growth and shows you where you have the most room to improve. 

Get the Scorecard
credit unions scorecard screenshot
contents
How your credit union scores across five areas: acquisition, cross-sell, retention, lending, & data
Which area is your weakest, and what that gap is likely costing you in member revenue
What a leading institution looks like at each level, from reactive to fully optimized
Which readiness tier you fall into, and what it takes to reach the next one
Guide

How Does Your Credit Union Stack Up in 2026?

Membership has stalled at a lot of established credit unions, and the cost of serving members keeps climbing. On top of that, delinquencies and charge-offs are at their highest point in more than a decade. The credit unions doing well right now are better at two things: holding onto the members they already have, and reaching new ones with outreach that's actually targeted. This scorecard rates your institution across five areas of growth and shows you where you have the most room to improve. 

Get the Scorecard
credit unions scorecard screenshot
contents
How your credit union scores across five areas: acquisition, cross-sell, retention, lending, & data
Which area is your weakest, and what that gap is likely costing you in member revenue
What a leading institution looks like at each level, from reactive to fully optimized
Which readiness tier you fall into, and what it takes to reach the next one
Guide

How Does Your Credit Union Stack Up in 2026?

Membership has stalled at a lot of established credit unions, and the cost of serving members keeps climbing. On top of that, delinquencies and charge-offs are at their highest point in more than a decade. The credit unions doing well right now are better at two things: holding onto the members they already have, and reaching new ones with outreach that's actually targeted. This scorecard rates your institution across five areas of growth and shows you where you have the most room to improve. 

Get the Scorecard
credit unions scorecard screenshot
contents
How your credit union scores across five areas: acquisition, cross-sell, retention, lending, & data
Which area is your weakest, and what that gap is likely costing you in member revenue
What a leading institution looks like at each level, from reactive to fully optimized
Which readiness tier you fall into, and what it takes to reach the next one
More like this