Lindner
Lindner Group optimizes customer relationships and communication
The Sugar effect
Improved
internal communication
Centralized
customer information
End-to-end
sales visibility
The Lindner Group is Europe’s leading specialist in interior construction, façade construction, and insulation technology. For every project, the specialists develop a tailored concept — from simply delivering products manufactured in-house to turnkey buildings, including planning and financing. Founded in 1965, the family-owned company employs around 6,000 people worldwide. Approximately 600 of them work in sales and around 20 in marketing.
Challenge
The Lindner Group faced growing complexity across its global operations, with 6,000 employees and distributed production sites requiring seamless coordination. Its existing CRM system could no longer effectively support the integration of ERP master and project data into the sales process, limiting visibility and efficiency.
Sales teams needed consistent, real-time access to accurate customer and project information, but system limitations were hindering collaboration, data transparency, and scalable growth.
Solution
To address these challenges, Lindner Group implemented Sugar as its new CRM platform, having already implemented it at its German headquarters, production sites, and subsidiaries in 20 countries. Working with long-standing partner OPEN CX, the company integrated Sugar with its existing systems, including ERP, IBM Lotus Notes, IBM Cognos, and the social business suite Share2B.
This created a centralized, intuitive platform that connects master and project data with sales processes while enabling seamless collaboration and information sharing across teams.
Intuitive and easy to use
The Lindner Group is Europe’s leading specialist in interior construction, façade construction, and insulation technology. The company employs around 6,000 people worldwide, making a powerful enterprise resource planning (ERP) system essential to its business success.
In particular, Lindner Group’s sales team needed to benefit at all times from master and project data. This integration was to be achieved through a CRM system.
Since the existing system had reached its limits in fulfilling this task, the company decided to implement a new CRM solution.
The company chose Sugar, which had already been successfully introduced at the German headquarters as well as at all production sites and subsidiaries in 20 countries. Implementation was entrusted to OPEN CX, a long-standing Sugar partner specializing in CRM project delivery, which also implemented the collaboration solution Share2B.
In addition, Lindner Group uses IBM Lotus Notes and IBM Cognos.
One of the key reasons for choosing Sugar was its ease of use, thanks to its intuitive user interface. Sugar’s navigation is closely aligned with the interfaces of popular social networks such as Facebook and Google Plus, which have gained widespread adoption largely due to their user-friendliness.
Furthermore, Lindner can host the solution on its own servers.
The Lindner Group demonstrates that modern CRM systems like Sugar are not limited to simply capturing customer data. They map the entire sales process.
Thanks to Sugar, internal communication has also become significantly smoother, as all employees now work with the same information through a centralized CRM solution.
Another solution deployed was the Sugar Connector for Share2B. The social business suite Share2B ensures seamless information exchange among approximately 600 connected employees through networking and dialogue features.
Integrations
The social business suite Share2B ensures seamless information exchange among approximately 600 connected employees through networking and dialogue features. The program is fully integrated into Sugar, enabling teams to quickly and easily exchange information about customer activities.
As a result, different groups now collaborate independently of Sugar on shared topics. This particularly benefits the user helpdesk, which is now optimally connected with the relevant stakeholders.
Sugar partner
Open CX
OPEN CX GmbH is an Advanced SugarAI reseller partner and part of the OPEN digital group, supporting organizations across the DACH region with digital transformation across sales, marketing, and service. With over 250 specialists across multiple locations in Germany, OPEN CX helps companies of all sizes design and optimize customer-centric systems that scale.
Formerly known as Insignio CRM, OPEN CX brings more than 15 years of experience working with SugarAI, combining deep expertise across CRM, customer experience (CX), marketing automation, and service optimization. As one of the largest SugarAI partners in Europe, OPEN CX specializes in fine-tuning and enhancing Sugar environments to help organizations improve customer engagement and operational efficiency.
With a strong focus on integrations, data-driven performance, and intelligent automation, OPEN CX supports customers throughout the full CRM lifecycle — from strategy and consulting to implementation and ongoing optimization — delivering measurable outcomes across complex customer ecosystems.
