Sugar Sell is Recognized for Next-Gen Sales Automation Excellence for its AI-Driven Solution that Automates Anything, Accelerates Everything, and Anticipates What’s Next  SAN FRANCISCO – April 30, 2024 – SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced it has been awarded a Gold Stevie® for Best Relationship Management Solution in the 22nd annual Stevie American Business Awards.   This is the fourth year in a row that Sugar has won prestigious honors from this awards program; in 2023 and 2021 Sugar Sell was awarded Best Relationship Management and Best Lead Generation Solution for Sugar Market in 2022.  The Stevie American Business Awards recognizes top achievements in every facet of the workplace. Winners were announced Thursday, April 25, and will be recognized during a gala awards ceremony June 11 in New York City.   Sugar’s flagship sales automation solution, Sugar Sell, continues to be recognized for excellence, serving millions of customers worldwide with advanced features that drive sales success such as robust forecasting, 360-degree customer views, and built-in artificial intelligence (AI). 

Sugar is at the forefront of harnessing AI, machine learning, and predictive analytics to help organizations deliver superior customer experiences and integrating generative AI into its platform for breakthrough productivity and improvements.   

Generative AI for Sugar Sell supercharges sales productivity and effectiveness by intelligently summarizing the vast amount of data generated from sales activities into the most important vital information needed; by composing personalized and compelling emails and sales copy; and through data-driven and persuasive ready-made call scripts, and sales proposals infused with real-time customer intelligence.    “This award acknowledges Sugar’s commitment to innovation by offloading time-consuming repetitive tasks to automation while providing advanced AI-powered features to turn every customer interaction into a personalized sales experience that drives customer loyalty and fuels business growth,” said SugarCRM Chief Product Officer Paul Farrell. 

Click here to learn more about Sugar’s AI-driven solutions for CRM.    

About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.  Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.  For more information about SugarCRM, visit: www.sugarcrm.com.  Media Contacts: Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) erin@lutzpr.com 949.293.1055  Sarita Kincaid Vice President, Corporate Communications, SugarCRM sarita.kincaid@sugarcrm.com 408.913.2090