SugarCRM Delivers Data-Driven Insights Via the Confluence of Sales Intelligence, Sales Automation, and AI Capabilities, Empowering Manufacturers to Identify New Business Opportunities Through a Deeper Understanding of Customer Needs 

SAN FRANCISCO – August 28, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named a Leader in the IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment (doc # US52034425, June 2024).  The report notes, “SugarCRM focuses on the midmarket segment and considers manufacturing as a strategic vertical, with the company's solutions adopted by over 1,200 B2B industrial manufacturing customers. SugarCRM's offering for manufacturing focuses on providing data-driven insights to accelerate sales cycles, identify cross-selling opportunities, and provide differentiated service.”   This is the first IDC MarketScape report that evaluates the industrial manufacturing sector and provides a thorough evaluation of CRM software providers' capabilities and strategies impacting the industry. It focuses on how these providers can support industrial manufacturers in managing and enhancing their business-to-business (B2B) customer relationships, making it a trusted resource for manufacturers seeking to optimize their customer management strategies.  "The complexity of B2B customer relationships in the industrial manufacturing domain necessitates CRM solutions that prioritize manufacturing-specific workflows, data integration, and proactive customer engagement," said Mark Casidsid, Senior Research Analyst, IDC Manufacturing Insights. "The future of customer engagement will be increasingly intelligent. The challenge for manufacturers is to transform their wealth of customer data into a strategic asset that can enable them to personalize interactions at scale and provide enhanced experiences throughout the customer life cycle."  “We're proud to be recognized as a Leader in worldwide business-to-business CRM platform software for the industrial manufacturing sector,” said Paul Farrell, Chief Product Officer for SugarCRM. “Industrial manufacturers face many challenges due to their product complexities, unique workflows, and extended sales cycles. Advanced CRM solutions infused with AI-guided selling delivers intelligent account management which transforms the huge amount of existing customer data companies have into a productive asset that not only increases revenue and profitability but enables an engaged sales team and delighted customers."  Sugar Sell, sales-i, Market, and Serve are integral components of Sugar’s comprehensive CRM solution – a platform powered by advanced artificial intelligence (AI) and user-friendly interfaces. Together, these solutions break down the silos that often exist within a business, ensuring a cohesive and efficient approach to customer relationship management and customer success.  Crucial for industrial manufacturers, Sugar effortlessly bridges the gap between front-office and back-office technologies. With over 180 out-of-the-box enterprise resource planning (ERP) integrations and strategic partnerships with leading ERP vendors, Sugar drives operational efficiency and enhances customer relationships, helping companies gain a 360-degree view of their business.   With Sugar’s AI-driven insights, teams can also more effectively discover hidden up-sell, cross-sell, link-sell, and switch-sell products and services to increase wallet share with existing customers. This expanded AI-enabled functionality comes through Sugar's recent acquisition of sales-i – a revenue intelligence and sales enablement solution.    “SugarCRM’s recent acquisition of sales-i highlights the growing importance of data-driven insights for navigating the complexities of B2B manufacturing relationships. The confluence of sales intelligence, sales automation, and AI capabilities empowers manufacturers to identify new business opportunities through a deeper understanding of customer needs,” said Casidsid.   Click here to learn more about Sugar’s AI-driven CRM for the manufacturing industry.  About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.  About SugarCRM SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.   Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.   For more information about SugarCRM, visit: www.sugarcrm.com.   Media Contacts:  Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) erin@lutzpr.com ﷟949.293.1055  Sarita Kincaid Vice President, Corporate Communications, SugarCRM sarita.kincaid@sugarcrm.com 408.913.2090