Sugar’s AI-Driven Sales and Marketing Automation Solutions Join Sugar Serve and Other SugarCRM Solutions in AWS Marketplace  

SAN FRANCISCO – November 19, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced its Sugar Sell Advanced and Sugar Market solutions are now available in AWS Marketplace. This new development makes the company’s core products all now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).   Sugar Sell, Market, and Serve are integral components of Sugar’s comprehensive CRM solution – a platform powered by advanced artificial intelligence (AI) and user-friendly interfaces. Together, these solutions break down the silos that often exist within a business, ensuring a cohesive and efficient approach to customer relationship management and customer success.    Customers can now streamline the purchase of Sugar Sell Essentials, Sugar Sell Standard, Sugar Sell Advanced, Sugar Sell Premier, Sugar Market, Sugar Serve, and other SugarCRM solutions within their AWS Marketplace account.   "We are pleased to announce the expansion of our collaboration with SugarCRM, a leader in intelligent CRM solutions,” said Allison Johnson, AMER Scale Partners, AWS. “Building on our successful collaboration in deploying SugarCRM's solutions on the AWS cloud, SugarCRM's advanced CRM tools are now available on AWS Marketplace, greatly enhancing accessibility for our global customer base. As we continue to innovate alongside SugarCRM, this partnership exemplifies our dedication to providing best-in-class technologies to better meet our clients' evolving needs."  

Purchasing Sugar solutions in AWS Marketplace allows customers to take advantage of cost savings and benefits such as flexible pricing options, standardized license terms, improved vendor onboarding, and consolidated billing and procurement management. 

“AWS Marketplace is a trusted source for carefully curated software solutions and an extensive catalog tailored to various industries and business needs. AWS customers benefit from an integrated purchasing experience for greater cost efficiencies, and bundled services and support,” said Clint Oram, SugarCRM's Co-Founder and Chief Strategy Officer. “With access to Sugar solutions in AWS Marketplace, customers worldwide are one step closer to achieving AI-powered CRM that makes the hard things easier for sales, marketing, and service professionals to deliver excellent customer experiences and drive business growth.”  Click here to learn more about Sugar’s AI-driven solutions for CRM.  About SugarCRM SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.  Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.  For more information about SugarCRM, visit: www.sugarcrm.com.  Media Contacts:  Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) erin@lutzpr.com 949.293.1055   Sarita Kincaid Vice President, Corporate Communications, SugarCRM sarita.kincaid@sugarcrm.com 408.913.2090