Channel Champions Recognized for Excellence in Serving Sugar Customers Worldwide and Driving Business Growth   SAN FRANCISCO – March 1, 2023 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced its 2023 SugarCRM Partner Award winners, recognizing its top-performing partners globally. Winners were named during Sugar’s annual sales kickoff event.   Each year, Sugar spotlights the outstanding efforts, contributions and results from its partner community serving Sugar customers worldwide. Award winners are chosen based on partner performance, customer outcomes and commitment to Sugar’s product and service standards.  “We’re proud to have an exceptional global partner ecosystem aligned with Sugar’s commitment to make the hard things easier for sales, marketing, and service professionals,” said Clint Oram, chief strategy officer and co-founder, SugarCRM. “Our dedicated partners provide valuable expertise in leveraging the Sugar platform to meet unique customer needs, driving innovation and accelerating business growth. We congratulate this year’s winners and celebrate their incredible achievements.”  Recipients of this year’s SugarCRM Core Partner Awards are: 

• President’s Club Reseller Partner of the Year (International) – OpenSymbol  

• President’s Club Reseller Partner of the Year (Americas) – Faye 

• Best New Business Performance (Global) – Provident CRM  

• Best Customer Growth Performance (Global) – enable.services  

• Fastest Growing Reseller Partner (Global) – ISC it & software consultants GmbH  

• Partner Marketing Leader (Global) – Technology Coast Partners (TCP)  

• Emerging Reseller Partner of the Year (Global) – Upsert, LLC  

• ISV Partner of the Year (Global) – MobileForce  

• Outfitters Partner of the Year (Global) – Fanatical Labs  

Sugar’s AI-driven cloud platform enables companies to create profitable customer relationships by delivering relevant and personalized experiences throughout the customer journey. The company currently has over 500 partners across 120 countries that work to connect teams with its purpose-built CRM platform to deliver high-definition customer experiences.  Click here to learn about Sugar’s partner program, and here to read more about Sugar’s AI-driven solutions for CRM.  About SugarCRM  SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.  Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.  For more information about SugarCRM, visit: www.sugarcrm.com.  Media Contacts: Erin Lutz Lutz Public Relations and Marketing   erin@lutzpr.com 949.293.1055  Sarita Kincaid Vice President, Corporate Communications, SugarCRM sarita.kincaid@sugarcrm.com  408.913.2090