About the episode
David Roberts has spent a career empowering customer-facing organizations to excel at knowing their customers and driving exceptional marketing, sales, and service engagement. He is currently President and CEO of SugarCRM and is responsible for leading the company’s vision, culture, strategy, and operations. David has led exceptional companies and teams for 30 years with publicly listed and private equity-backed companies, with a focus on profitable growth and successful M&A.
On this episode of Fuel Growth, David discusses his journey through the CRM industry, his leadership philosophy as a “mechanical strategist,” and how he aims to empower sales teams and unlock sales potential through innovative technology.
Transcript
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Guest
David Roberts
President and CEO of SugarAI
David Roberts has spent a career empowering customer-facing organizations to excel at knowing their customers and driving exceptional marketing, sales, and service engagement. He is currently President and CEO of SugarAI and is responsible for leading the company's vision, culture, strategy, and operations. David has led exceptional companies and teams for 30 years with publicly listed and private equity-backed companies, with a focus on profitable growth and successful M&A. He joined SugarAI from Alchemer, a global SaaS company focused on helping 12,000 global customers improve their customers’ experiences (CX) and their customer and employee feedback programs. He served as CEO and Director during a period of incredible growth and scale; rebranding and repositioning the company and selling the business to KKR. In prior leadership roles, David was a Senior Partner in Accenture’s CRM practice, the CEO of ReedGroup (now part of Alight), and a cabinet member in Denver Mayor,John Hickenlooper’s administration.
