About the episode
Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.
On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model.
Transcript
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Guest
Sugata Sanyal
CEO and founder of Zinfi Technologies
Over the past three decades, Sugata Sanyal has worked in enterprises such as Honeywell, Philips, and Dell SonicWALL, building global teams that work together to help customers win and create a wealth of new revenue streams. Sugata founded ZINFI with the mission of solving the challenge associated with selling and marketing through the channel. Over the past several years, he has led the ZINFI team in building a highly customer-focused global organization that enables businesses to drive relationships and automate partner profitability.
