About the episode
Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to drive more product-led growth. Since its creation, Userflow has raised millions of USD in ARR with its 3-person team.
On this episode of Fuel Growth, learn how Esben and his team successfully applied a product-led growth strategy to Userflow by focusing on improving user experience (UX) and self-service without growing the team.
Transcript
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Guest
Esben Friis-Jensen
Chief Growth Officer, Userflow
Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company. At Cobalt, Esben was a part of a product-led growth initiative, and this piqued his interest to go all in and join a company in the space. Userflow has since then been able to bootstrap to millions of USD in ARR with a team of just three people.
