About the episode
Rachel Spasser is a Managing Director and CMO for the Accel-KKR Consulting Group, where she leads the operating team and provides oversight in the areas of strategy, sales and marketing, and operations across Accel-KKR’s portfolio companies.
On this episode of Fuel Growth, learn the ingredients behind a successful culture of growth, how businesses can put growth at the forefront, and the main pitfalls to avoid when embarking on the journey of growth culture.
Transcript
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Guest
Rachel Spasser
MD and CMO, Accel-KKR Consulting Group
Rachel Spasser is a Managing Director and CMO for the Accel-KKR Consulting Group, where provides strategic guidance as well as commercial leadership across Accel-KKR’s portfolio. Prior to joining Accel-KKR’s Consulting Group, Rachel was the Senior Vice President and Chief Marketing Officer for Ariba, Inc. (acquired by SAP). At Ariba, she led the design and execution of the company’s marketing strategy and programs. With over 30 years of experience in general management, marketing leadership, and business development for growth-oriented companies, Ms. Spasser has spent the past 25 years focused on the business-to-business technology sector. She frequently speaks on topics such as growing software businesses, marketing strategy, and customer engagement.
