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episode
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22
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From Freemium to Product-Led Growth with Wes Bush, ProductLed
Wes Bush, CEO and founder of ProductLed, wants people to understand that product-led growth does not make other roles obsolete—on the contrary, it positions them to be accelerators for users.
About the episode
Wes Bush, CEO and founder of ProductLed, wants people to understand that product-led growth does not make other roles obsolete—on the contrary, it positions them to be accelerators for users.
On this episode of the Fuel Growth Podcast, Wes shares how “freemium” and “try before you buy” business models work to enhance customer acquisition by having clearly defined steps based on problems you solve for free vs. ones that you choose to paygate.
Transcript
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Guest
Wes Bush
CEO of ProductLed
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world’s fastest growing companies in the world, today he trains teams around the globe how to turn their product into a powerful growth engine.
