Tanner Mackenthun is the CRM Sales Enablement Manager for Agiliti, a company based in Eden Prairie, Minnesota, that provides medical equipment rental and maintenance services to healthcare providers. With a background in chemical engineering, Tanner transitioned into the CRM world, bringing a data-centered mindset and a passion for agile, quick decision-making.

On this episode of Fuel Growth, Tanner shares insights into successfully deploying a customer relationship management project and driving adoption and usage. Discover how Agiliti navigates its growth phase, manages its diverse sales teams, and leverages CRM to enhance customer interactions and streamline operations.