BrainSell, now part of Atlantic, is a growth-focused technology consultancy helping organizations across North America scale smarter through data, process optimization, and modern CRM platforms. Founded in 1994, BrainSell brings more than 30 years of experience guiding companies through digital transformation with a clear focus on measurable business outcomes. 

At the core of BrainSell’s approach is its proprietary Ready? Set. Grow! methodology—a proven framework designed to identify the most impactful opportunities for growth across people, process, technology, and data. By aligning CRM strategy with real business objectives, BrainSell ensures SugarAI becomes a growth engine rather than just a system of record. 

BrainSell supports organizations from strategy through execution, including CRM evaluation, implementation, integration, and optimization. Now operating as part of Atlantic, BrainSell combines deep CRM expertise with expanded data, AI, and revenue intelligence capabilities—helping customers drive adoption, improve visibility, and unlock long-term ROI from their Sugar investments.