Wieland Electric
Electrical manufacturer streamlines global sales processes and support
The Sugar effect
40%
faster processing time
25%
faster responses for technical support
Less admin
for sellers
Wieland is recognized as the inventor of secure electrical connection technology. Today, the family-owned company is one of the leading suppliers of safety and automation technology and the global market leader in pluggable electrical installations for building technology. Its sales, service, and engineering teams operate across more than 70 countries, managing complex accounts and a wide range of products.
The challenge
Before Sugar, regional teams operated independently with separate tools and disconnected data, making global visibility nearly impossible. Joint strategies were hard to implement, and customer information was scattered across different systems.
Manual processes also slowed follow-ups on trade fair leads, marketing handoffs, and technical support. Without a central system, there was no consistent record of requests, processing times, or outcomes across regions.
The solution
Wieland introduced Sugar to consolidate customer information, standardize sales processes, and support international rollout. With intuitive dashboards and configurable workflows, teams quickly adopted the platform and automated key activities.
“We significantly improved cooperation between marketing and sales by optimizing the lead-to-order process,” said Lars Ohlsson, Team Lead CRM and Pricing. “With Sugar, we now have a 360-degree view of our customers worldwide. The CRM has become essential for our sales team.”
