Wieland Electric
Electrical manufacturer streamlines global sales processes and support
The Sugar effect
40%
faster processing time
25%
faster responses for technical support
Less admin
for sellers
Wieland is recognized as the inventor of secure electrical connection technology. Today, the family-owned company is one of the leading suppliers of safety and automation technology and the global market leader in pluggable electrical installations for building technology. Its sales, service, and engineering teams operate across more than 70 countries, managing complex accounts and a wide range of products.
The challenge
Before Sugar, regional teams operated independently with separate tools and disconnected data, making global visibility nearly impossible. Joint strategies were hard to implement, and customer information was scattered across different systems.
Manual processes also slowed follow-ups on trade fair leads, marketing handoffs, and technical support. Without a central system, there was no consistent record of requests, processing times, or outcomes across regions.
The solution
Wieland introduced Sugar to consolidate customer information, standardize sales processes, and support international rollout. With intuitive dashboards and configurable workflows, teams quickly adopted the platform and automated key activities.
“We significantly improved cooperation between marketing and sales by optimizing the lead-to-order process,” said Lars Ohlsson, Team Lead CRM and Pricing. “With Sugar, we now have a 360-degree view of our customers worldwide. The CRM has become essential for our sales team.”
We significantly improved cooperation between marketing and sales by optimizing the lead-to-order process.
Lars Ohlsson, Team Lead CRM and Pricing
Faster response, better visibility
40% faster processing time for trade fair leads
25% faster responses for technical support
Reporting time per seller cut by one day per month
Sugar partner
ISC it & software consultants GmbH
For more than 15 years ISC it & software consultants GmbH has a proven record in successful CRM- and VIS-projects from initial design through to implementation, installation, training and after sales services. With proven vertical experiences in the industry, publishing, manufacturing, commercial and service sectors, ISC has implemented more than 100 successful projects.
At ISC we work at the intersection of innovation and your business. Our main job is to understand your main business strategy and define together how to implement aligned technologies. We know that nowadays success is not about adopting the latest software; it is about understanding your business and leveraging technology to enable result driving sustainable changes. That’s why we bring the full strength of our companys industry, strategy, and technology expertise, plus our proven best-practice-templates to provide those innovations that fuel your business.
