With over 180,000 employees of over 100 nationalities, STARK Group are proud to help create great living places across the world through industrial and distribution business.

The newly formed Off-site Solution’s division is the coming together of four STARK Group brands. International Timber, Pasquill, Roofspace Solutions and ScotFrame working together within the Off-site Solutions division allows the brands to present a unique offering for customers, backed up by the wide range of STARK Group assets available in the UK.

International Timber supplies timber and panel products to a diverse range of industry sectors in the UK. Pasquill is the largest supplier of trusted rafters in the UK, with an unrivalled national network of design and manufacturing sites. Roofspace are an awardwinning provider of off-site products and services to the construction sector.

Last but not least, Scotframe supply award winning timber frame kits for self-build and commercial home developers across the world. They source only the highest quality

sustainable timber and combine cutt ing edge manufacturing processes, with a professional service to deliver a fully customized product designed for the life you build.

The Challenge

Peter Baines, Information Manager at International Timber, says that: “Before Sugar Predict, the biggest challenge my team faced was how to distribute accurate information to our people, so that they can then make the right decision when needed.

My team would refresh Excel based reports and email the results to the appropriate individual. This way of working consumed a lot of time and resource, and did not allow managers, salespeople and others to turn on the information tap at will.”

With a business of this size, it was crucial for Peter Baines and his team to quickly access information that allowed them to progress towards their targets. From a salesperson on the road using the app offline to prepare for a customer meeting, to a manager in the office overseeing all sales performance; the instant data is delivered in quick and easy-to-digest actions that benefit the entire business.

The Solution

Peter explains that because the “Sugar Predict SaaS software is hosted in the cloud, my team could access the data they needed anywhere, anytime. This was one of the most beneficial outcomes of choosing Sugar Predict.

“Sugar Predict is unlike anything we’ve used before, the software takes the hard work out of data analysis, turning large data sets into easy to understand results and next steps for managers and reps.”

The Results “Sugar Predict has enabled us to provide the latest and most accurate information to the right people — and only the right people — 24 hours a day. No matter where my team are, no matter what device they’re using, they can do their jobs effectively, successfully and instantly.

With Sugar Predict, we have a constant view of our data analytics, meaning we can utilize and measure those insights to clearly identify an up-sell or cross-sell opportunity, or even a potential risk of churn.

As a manager, I can view my revenue and profit streams at ease as they are neatly arranged and simple to find. I can quickly establish top customers and products, and with two taps of the screen I can understand my customer health and leakage.

Understanding our customers is key to identifying opportunities.

To help grow and develop our understanding of customers and to help manage the relationships we have with them, we needed a tool that could instantly deliver customer data to the tips of our fingers.

With its CRM offer, Sugar Predict does this so well that I am no longer looking at any other standalone CRM solutions.

It answers all of our questions and does exactly what we need as a business.

As a motivated, determined team using Sugar Predict to support our business, I strongly believe that we can identify and take advantage of new opportunities as soon as they arise.

Understanding customers, identifying their requirements and designing our products and services to meet their needs in the future will help us to grow sales, become agile to changing trends and be a market leader.”

“Not only that, but I know we’ll be ahead of our competition – as we have instant access to all of our data insights to make the right move – and we’ll fill any gaps when customer purchasing behaviour begins to change. All of a sudden we have our eyes on every part of the business; with in-depth and detailed data insights, we already know of much more than we did yesterday.”