Your ERP has the answers – Sugar sales-i lets you see them

I’ve spent 20 years helping manufacturers, distributors and wholesalers squeeze more value out of the data they already own. ERP systems are excellent historians: they record every invoice, SKU, and margin point. What they don’t do is tell a sales rep who to call at 9 am.

That gap is why we built Sugar sales-i. Connect it to your existing ERP – read-only, no re-platforming – and within 30 days your team wakes up to ranked action lists:

• Accounts whose order cadence just slipped 10%

• Margins eroding below target

• Bundled products customers stopped buying.

No hunting for reports, no IT queue. Just the next best call, every morning.

This guide shows exactly how teams use Sugar sales-i to defend revenue, capture missed reorders, and grow wallet share – without extra headcount or big-bang projects.

– Dennis Smith, SVP, Sugar sales-i

From noise to account-health signals

With Sugar sales-i, reps don’t trawl spreadsheets or juggle five tabs. They get live ERP-driven alerts that flag:

• Who’s buying less (order cadence ↑, volume ↓)

• Missed reorders and late POs

• Bundle/add‑on gaps by account

• Margin erosion by SKU, rep, or region.

Reps can then make sure every call protects revenue before renewal is at risk.

What your reps see each morning

• Daily action list ranked by revenue at risk or opportunity

• One‑click account snapshot (YoY spend, margin trend, gap SKUs)

• Mobile alerts so they can act from the car park

Where sales-i fits best

Manufacturers, distributors, and wholesalers that run large SKU catalogs and multi-year customer relationships. Common sectors include:

• Automotive parts and heavy-duty trucks

• Industrial and construction supplies

• Food-service and beverage distribution.

• The shift from reactive firefighting to proactive retention

With Sugar sales-i, reps spend less time guessing and more time growing the revenue you already won.

Chassis Cab: Revving up sales

One company using Sugar sales-i to drive smarter selling is Chassis Cab. They’re a family-run DAF truck dealership based in East Anglia, offering vehicle sales, parts, and repair services across four locations in the UK.

Before Sugar sales-i:

Chassis Cab’s sales team struggled to track customer activity and spot missed opportunities. They often discovered too late when key accounts had stopped buying or when upsell chances were missed. Decision-making was slow, and the team couldn’t react quickly to changes in customer behavior.

After Sugar sales-i:

With Sugar Sales Intelligence, Chassis Cab gained instant visibility into sales activity, customer engagement, and buying patterns. The team could quickly identify inactive accounts, launch targeted campaigns, and respond faster to shifts in demand.

Results:

• 24% increase in sales

• £150,000 in new revenue from a single campaign

“With gap analysis in Sugar sales-i, I can pull data quickly within minutes, find out what product groups are growing or falling, and adjust our strategies accordingly.”

– Kieran Chaplin, Parts Sales Manager, Chassis Cab

30-day action playbook

Close the focus gap without wrestling with a single ERP report. With sales intelligence switched on, reps get daily risk and opportunity alerts that your ERP has tracked for years. There are 2 methods to get started with sales intelligence.

Customer/3rd party ERP export

We can be system-ready in under 1 week on average from receiving data.

Sugar-led export

From common ERPs, go from access to system-ready in 30 days on average.

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