3-MIN PRODUCT DEMO

CRM that actually helps sellers sell

Shows what to do next, not just what's already happened.
AI identifies opportunities hiding in your accounts.
Connects to the systems you already use – from email to ERP.

+1M user community

Top rated

3-min product demo
Product demo
Country fare foodservice logo

+21%

Revenue growth

materion logo

+67%

Efficiency increase

adoc logo

x11

Customer base

agfa logo

+$1M

Annual benefit

agfa logo

+1100%

Pipeline increase

Join 4000+ companies in 120+ countries relying on Sugar

How SugarAI compares according to others

It's a jungle out there, picking a CRM can be a daunting task. So when should you choose SugarAI? Real users say our best feature is how we help their sales teams grow and retain their accounts without drowning them in complexity.

Salesforce
SugarAI
Customer experience
82%
94%
Customers willing to recommend
69%
78%
Integration and deployment
84%
86%
Service and support
82%
86%

“We tripled our sales-call activity and saw a 5% lift in aftermarket parts revenue—without adding headcount.”

Parts Sales Director, Sun State International Trucks

★★★★★

Lars, CRM Team Lead

With Sugar, we now have a 360-degree view of our customers worldwide.

★★★★★

Sandra, Commercial Coordinator

Sugar’s versatility is awesome.

★★★★★

Jason, VP of Sales

It has a best-in-class mobile app.

★★★★★

Peter, Sales and Marketing Manager

Our reps now know what’s happening, what’s expected, and what’s next.

★★★★★

James, Marketing and Sales Analytics Manager

What struck us from the start was how tailored Sugar’s approach was.

★★★★★

Alistair, General Parts Manager

Without Sugar we simply wouldn’t have had such rapid sales growth.

★★★★★

Jade, Marketing and IT Manager

With Sugar, we work smarter and have freed up hours across the business.

★★★★★

Luis, CEO

With the Sugar platform we have doubled our conversion rate.

★★★★★

Barry, Marketing Manager

It’s revolutionized the way we prospect.

Seamless integrations and custom workflows

  • SugarAI integrates with modern and legacy systems, including almost every ERP.

  • Use no-code/low-code configurations to quickly get the workflows you need.

  • Switch to SugarAI using our fully supported and secure migration process.

Questions? Answers!

How long have you been around? Can we trust you?

We’ve been around since 2004 and support thousands of companies worldwide. SugarAI is trusted by teams in over 120 countries.

How easy is it to roll out and start using?

SugarAI is designed to get up and running fast – with no-code configurations and expert onboarding to guide you every step of the way.

Does it work with our existing tools and systems?

Yes. SugarAI connects easily with your email, calendar, ERP, and other systems – plus we offer open APIs and prebuilt integrations.

Who is SugarAI actually built for?

SugarAI is built for B2B sales teams that manage complex deals, long sales cycles, and customer relationships that don’t end after the first sale.

"Sugar really is the best CRM & Sales analysis tool I’ve used. I would highly recommend it for growing your business.“ Alistair, General Parts Manager

"Sugar really is the best CRM & Sales analysis tool I’ve used. I would highly recommend it for growing your business.“ Alistair, General Parts Manager

"Sugar really is the best CRM & Sales analysis tool I’ve used. I would highly recommend it for growing your business.“ Alistair, General Parts Manager