Most manufacturers are sitting on a goldmine of customer data and have no idea what to do with it. Missed follow-ups, scattered information, and reps reacting instead of selling. That is where revenue quietly disappears. In this episode, Jim Mayer sits down with David Roberts and Erik Tavenner from SugarAI to break down how manufacturers can simplify complexity, prioritize the right opportunities, and grow using the data they already have.

What we cover: Why being data-rich and information-poor is killing manufacturer sales teams How CRM has historically helped management manage instead of helping sellers sell The real reason your reps treat CRM like a reporting tool instead of a growth tool Why ERP integration is non-negotiable for manufacturers How AI is shifting CRM from data entry to a mode of consumption The "big brother" reframe that changes how your team thinks about adoption.

A live demo of SugarAI built specifically for manufacturing account managers.