# SugarAI > SugarAI (formerly SugarCRM) is the Precision Selling Platform — a B2B CRM that uses AI and ERP data to help sellers know where to focus, who to engage, and what to do next. 4,000+ customers across 120+ countries. SugarAI is built for mid-to-large B2B organizations with complex account management, large product catalogs, and repeat-purchase customer bases. It integrates natively with 180+ ERP systems to surface buying behavior changes, revenue risks, and expansion opportunities. Nucleus Research found 32% lower total cost of ownership compared to Salesforce. ## Products - [Sugar Sell](https://sugarai.com/product/sugar-sell): AI-powered sales automation with guided selling, pipeline management, and account intelligence - [Sugar Sales Intelligence](https://sugarai.com/product/sugar-sales-intelligence): Revenue intelligence from ERP data — buying behavior analysis, account risk detection, and expansion opportunities - [Sugar Market](https://sugarai.com/product/sugar-market): Marketing automation with multi-channel campaigns, lead scoring, and analytics - [Sugar Serve](https://sugarai.com/product/sugar-serve): Customer service platform with case management and self-service portals ## Industries - [Manufacturing](https://sugarai.com/industries/manufacturing): Strongest vertical — ERP integration, complex account management, repeat-purchase optimization - [All Industries](https://sugarai.com/industries): Also serves wholesale, distribution, financial services, software, and business services ## Proof - [Case Studies](https://sugarai.com/case-studies): Customer results including +44% annual sales (Creative Foam), +1100% pipeline (Tetley), +$3.8M in 2 months (Essendant) - [Analyst Reports](https://sugarai.com/resources): Nucleus Research leader designation, ROI studies, ERP integration benchmarks ## Company - [About SugarAI](https://sugarai.com/about/about-us): Company background, mission, and history - [Security & Trust](https://sugarai.com/legal/security-trust): ISO 27001, SOC2 Type 2, GDPR compliance, AWS hosting ## Optional - [Blog](https://sugarai.com/blog): Sales trends, product updates, and customer stories - [Marketplace](https://marketplace.sugarai.com): Third-party integrations and add-ons - [Contact Sales](https://sugarai.com/contact/contact-sales): Sales inquiries and pricing - [Pricing](https://sugarai.com/pricing): Custom packaging based on company size and requirements